Just when we thought that the internet couldn't transform anything else in our lifes it has conquered our purses and wallets. As the years have gone on the internet has only improved in what it can offer us, first social media now the ability to complete our weekly shop without leaving our homes. We are doing our shopping on a variety of devices nowadays and the surge in shopping on the go just keeps increasing. Majority of the shopping orders that stores receive are said to have come from mobile phones and tablets. Which makes you think 'Are Mobile phones changing how we shop?'
Statistical Information
- 51% of online sales between November and January in the UK involved handheld devices rather than the traditional desktop computer or a laptop
- According to IMRG Capagemini e- retail sales index which tracks trends 66% of visits to retail websites between November and January were via mobile devices
- 49% of sales came through traditional computers
- 33% of sales were through tablets
- 18% on smartphones
- Mintel (Market research company) found that only 37% surveyed bought all or most presents online at Christmas
My Opinion
My view on this is simple, the digital world is not just changing they way we shop and communicate it is changing our entire life. We rely on the online world for everything from news to getting our weekly milk and bread but we also rely on it for other things like the answers to medical question for studying and more. So the fact that this article has been published saying that we are increasingly shopping using a handheld device or online in general comes as no surprise to me. It was bound to happen sooner or later. I think that we are not to far from all the big well known retailers completely being based online including food supermarkets. You may think I'm crazy saying food supermarkets could go completley digital but they basically already have... CLICK AND COLLECT ANYONE??!!
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