The Sun cuts about 20 production jobs in shift to digital
With the changes to the way in which we prefer to receive our news we have heavily reduced the amount of printed papers we buy. Instead we are going online and therefore newspaper companies are doing the same. The Sun is cutting print based jobs and trying to create a more digital based business model. After all, there website has grown rapidly since they dropped there paywall. But they have a long catch game to play as rivals Guardian, Daily Mail, Interdependent and Telegraph are all a lot further ahead in terms of turning/turned digital.
Statistical Information
- Approx, 20 production jobs primarily in print to be cut
- Nine subeditors on news and a further 3 subeditors on sport have been told they are being laid off
- The Sun, is however the UK most popular daily selling an average of more than 1.7m copies a day in August
- The Sun website audience was up 14% to almost 3 million browsers a day after dropping the paywall
- Before dropping the paywall audience browsers were less than half of what they received after dropping it
My Opinion
The Sun newspaper wanting to change to digital is a good move in this day and age. As the years go by more and more stuff can be accessed online and going online is always our first port of call. Therefore, to keep their readers they need to move with them and offer the same content but in the way that the audiences look for and want it. However, their rival newspapers went online a lot longer before them so they have a big game of cat and mouse to play to stay afloat. However, whatever they do The Sun should not under any circumstances reintroduce the paywall otherwise readers will go elsewhere, its not like they are short of choice.
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