A brand new game
Summary: This article by The Economist talks of how advertising through mediums other than online has become a thing of the past. More and more advertising is done online, with companies spending a lot more on more than one type of online advertising. Advertising on social media used to be something that was left to summer interns to do but now it is something that is given a lot more thought and consideration by people higher up in the company chain. This article is also talking about how some companies such as car companies and their complexities of advertising online with it being so easy for dissatisfied customers to share their views. The most popular form of online advertising is social media nowadays advertising like the way that they can gather all sorts of information on each users age, consumption patterns etc. This information benefits advertisers as they can then alter their adverts to ensure they get the best response from them. Online advertising of all sorts just continues to grow, budgets for social media advertising a likely to grow as the years go on
Key Statistics:
- 2 billion people worldwide use social networking sites
- Social media ads have gone from virtually nothing to approximately $20 billion this year
- Facebook is the advertising favourite, it claims nearly five times as many users and nine times as much revenue as Twitter
- Pinterest has 70m users
- Twitter has 300m users
- Facebook has 1.5 billion users
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| Advertising expenditures - different platforms |
My Opinion
Advertising is changing by the second, which is good because companies need to continuously change their tactics to carry on pulling in the audiences and general interest. If we as audience members keep seeing the same dried up adverts we are not going to take any interest in them and therefore advertisers are not making any money which could impact them heavily overall, as a lot of companies rely heavily on online advertising to pull in the audiences. However, nowadays a lot of companies advertise online or sometimes in a game that we play or even on the websites we visit but we use AD BLOCKERS a lot so no one is seeing the extravagant advertisements being shown. Which leads me to the question of " Is online/social media advertising really the path that companies should rely on so heavily?".
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