Facebook buys tool that tracks how stories spread
Summary
Facebook have brought a tool 'crowdtangle' is a analytics tool used by publishers to measure how well stories perform on social media sites such as Facebook and Twitter. Many publishers have turned to crowdtangle to surface stories that matter, measure social media performance and identify influencers. Acquiring crowdtangle comes as Facebook was criticized for failing to stop the spread of fake news stories on their social networking site and their supposed influence on the 2016 election in the USA between Trump and Clinton. However, CEO Mark Zuckerburg says this is not the case.
Key Statistic
- Nearly half of Americans get their news from Facebook
My Opinion
Is Facebook acquiring crowdtangle a way for them to increase revenue and fight back against competitors such as Cambridge Analytica as they previously did not provide a analysis service of SM feeds. Or is it just another way for us to be brainwashed by what we are seeing on social media as crowdtangle aims to help surface the stories that matter and identify influencing stories which we are more likely to take in. I personally think that Facebook is trying to prove a point to its audience after being criticized for spread of fake stories on their site and their influence on the 2016 USA election by ensuring that they are ahead of the game on all angles offering users a well rounded service. However, are we being brainwashed or is Facebook surfacing stories that matter and that are influencing a way to give us a better voice within society.
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