Smartphones 'cause 20m Brits to miss stops'
Summary
NDM growth is never ending... Apple always seem to update their range of phones and computers, there is always a app which makes something we would normally have physically done so much easier. We cannot avoid digital devices even librarians use computerized systems to log books going in and out of the libraries!!!. Technology is even effecting the commute to and from places. More than 20 million of us miss bus or train stops due to a "Digital Distraction", causing many of us to be late for important meetings etc. We can't deny it, as much as we try to avoid using our phones on the commute we always do! We are used to having something occupying our hands all of the time in our lifes... we are so used to the action of typing and scrolling etc that we just have to have our hands occupied with something 24/7.
Key Statistics
- Digital Distractions have affected 51% of Britons
- 15% of us end up running late for daily engagements (work, meetings etc)
- Londoners were found to be the most preoccupied by phones
- Over last year passengers have missed their stops an estimated 29 million times
- On average Londoner's miss 2 stops a year
- 3% of commuters asked said they failed to disembark at a intended point more than 20 times in the last 12 months
My Opinion
As I am sure I have mentioned in previous articles, NDM is growing and shows no signs of stopping any time soon. However, given this study I think we might all need to take a step back from the digital world and assess our use digital technology. We use it so often in our life that we fail to realize what damage it can do to the rest our life.
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