Journalists must meet challenge of social and digital media
Summary
Journalism and communication is vital to the functioning of our democracy. How else would we have known what is going on? However, this question of knowing what is going on hasn't been a question to consider for several years now. As social media has been changing the way we communicate and consume news, dramatically. We experience these dramatic changes in our lives every day, for example sharing a photo with a loved one a continent away is now communicated through the likes of Facebook and Whatsapp rather than sending a postcard. Also, to track a news event as it unfolds we turn to Twitter feeds from prominent individuals rather than TV news. Digital media innovations have been described by academics and social media experts as an "echo chamber" phenomenon.
KeyStatistics
- According to the 2017 Edelman Trust Barometer, 52 percent of the general population in the United States say they do not regularly listen to people or organisations with whom they often disagree and are nearly three times more likely to ignore information that supports a position they do not believe in.
My Opinion
Digital media has without a doubt changed a lot of things in our lives. It some ways it has brought positive changes, for example as an audience we are a lot more active rather than passive. However, it has also brought negative changes in that with the rise of social media we are less reliant on printed newspapers hence why traditional newspaper outlets are struggling greatly and as the article outlines journalists are facing the great challenge of social media and digital media which is threatening their existence altogether at the moment with the way in continues to grow.
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