Why Amazon Alexa Will Take Over Your Phone and Your Office Next
Summary
Huawei boasted that its latest device the 'Mate 9' will be the first smartphone to come with Amazon's 'Alexa' software pre installed. This shows that Amazon are making their 'Alexa' software a force to be reckoned with. They are determined to embed their software into most if not all smartphones prior to purchasing. Amazon's Alexa software, already has a strong presence in the living room and on mobile devices so as per the title of this story the 'office' is next. However, Amazon realize they are trying to get their software into what is already a crowded market and seem to realize that they have a lot of work to do despite how much of a hit the device software has already been.
Key Statistics
- In US, more than 8.2 million people have Echo according to market research firm Consumer Intelligence Research Partners.
- Echo became broadly available less than 2 years ago.
My Opinion
I am not surprised that Amazon Echo software is taking over, it is the new thing on the market and everybody feels they need to have it. Just like every time a new Iphone comes out everyone wants it and the other phone companies typically suffer from a fall in sales because nobody is interested in their products. Most companies, would just dive straight in with lots of marketing when their newest product takes the market by storm but from what I understand in this article Amazon realize that marketing is not the only thing they need to do to keep sales on the up for this software they also need to make sure that customers get what it promises to do. If customers do not get that then Amazon know they would need to reassess and fix the issue if they want to have it embedded into phones prior to purchase and actually have people using it.
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