Google and Levi’s Project Jacquard jacket has restored my faith in wearable's
Jacket with Google woven in
Summary
Wearable technology... these NDM developments are coming in thick and fast. Wearable technology once promised to take us away from our phones and improve life in subtle but powerful ways. But the reality is far from it... most designs have been hampered by clunky designs & bad taste but these drawbacks highlight just how interesting Levi's new connected smart jacket is - and why it is perhaps a bolder and more promising piece of wearable technology. The jacket which Levi's brought to SXSW (South by Southwest is an annual conglomerate of film, interactive media, and music festivals) this week in Austin is in partnership with Google's project Jacquard a division within the company’s Advanced Technology and Projects, or ATAP, group.
Key Statistics
- Was due out this Spring but delayed until sometime in fall (Autumn) instead
- At $350 (£282.28) Levi's has chosen to position the product as a pricier than normal jean jacket.
- Nick Statt (Writer of article) says using his Apple Watch proved to be more inconvenient to fiddle with at a red light than taking his phone out for 15 seconds.
My Opinion
Personally, once the Apple Watch came out I knew wearable technology would be the next thing to take off at some point but never did I think I would see it woven into a jacket. At the same time, in this day and age with NDM developments companies have got to be inventive which this jacket is. Despite the fact that the jacket has technology in I think it is a bit pricy, people will probably want to buy it at first because upon official release it will be the hottest new trend that everybody has to have but after that I think opinions will change to show that it is too pricy.
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